Our Story.

The passion heading inspiring something here.

When we founded GTL Group, we had a revolutionary idea: what if they could democratise access to solar batteries, catapulting homes towards near self-sufficiency while enabling an alternative to traditional coal and gas power plants?

Today, GTL Group operates the equivalent of 18 fossil fuel power plants, propelling solar batteries into the mass market. As the battery market surges forward, we stand as a beacon of transformation, a testament to the power of ideas, and a pioneer of a brighter, cleaner, and more sustainable future.

Mission & Vision

Powering the future of energy, today.

We help communities and individuals shape their own energy future with affordable, reliable and renewable energy from the sun.  

Empowering communities with accessible solar batteries, promoting energy independence, and accelerating a sustainable, clean energy revolution.

Driving a paradigm shift towards renewable energy, fostering energy independence, and contributing to net-zero emissions, for a sustainable future.

IGNITING
TRANSFORMATION

Values that guide us.

Our operating values are core to our culture and define how we operate and behave everyday. They keep us focused on creating real and lasting change in the industry, delivering innovative products that drive amazing results for our customers, partners, investors and employees. 

Values & Principals.

01

customer obsession

We fight tirelessly to give our customers the best solutions. Immersing ourselves in their lives, challenges and needs to deliver products and services that create real and lasting positive change and benefits that make their lives better. 

02

pioneering progress

We never rest on our laurels, relentlessly questioning the conventional to instigate transformative change with our every step. Our unified, multi-faceted framework and brands are specifically designed to instill positivity in our customers’ lives. With unyielding resolve, we march towards a brighter, more sustainable future.

03

Fearless determination

Our culture fosters courage. We believe that to achieve our mission and vision we need to give everyone the tools and freedom to challenge the old way of doing things. Yes we hold a high bar for performance, but with that comes the reward of being part of something bigger, creating a better future together. 

04

Inclusivity

We believe that ideas, change and innovation can come from anyone who works with us. And we cultivate and nurture a culture where people are empowered to bring their full self to work, do the best work of their life and create real and lasting change for our customers. 

Brand Promise.

Generate Positive

Our every action is dedicated to engineering a superior, sustainable energy landscape. We ensure consumers have access to the essentials for harnessing solar energy to illuminate their lives. Our mission is to empower individuals as the catalysts for the renewable energy revolution, ousting expensive, unreliable, and polluting fossil fuels. In their place, we usher in cleaner, affordable energy, offering not only a more prosperous planet but also a fatter wallet.

OUR

JOURNEY

Achievements.

A legacy of industry innovation.

From our humble beginnings, we’ve made our mark as pioneering trailblazers in the industry, consistently reshaping the sector with bold, industry-first innovations. Explore the interactive timeline below to learn more.

2016

ShineHub and Powow were born with a mission to provide an alternative to traditional coal and gas power through solar power and VPP solutions.

Powerful solutions that enable a home battery revolution

2017

Powow launches the first Solar Panel & Battery PPA in Australia.
Channel 7 News covers the launch with a feature story.

First Panel + Battery PPA in Australia

2019

ShineHub launches Australian first cloud based, hardware free profit-share VPP model with an electricity retail partner.

ShineHub was awarded ‘2018 Australian Innovator of the Year’ by the Climate Alliance Business Leadership awards, in recognition of our innovative Fixed Rate Plan and first-of-its-kind virtual power plant software.

Award winning VPP software

2020

ShineHub launches the first retail-independent VPP in Australia

ShineHub registers the first ‘switched-control’ VPP in the AEMO VPP Trial Program.

ShineHub is the first approved AEMO FCAS provider with a cloud based VPP.

Redefining the VPP market

2021

ShineHub recognised as one of the top Alpha ESS battery retailers in Australia.

Award winning solar provider

2022

Launched a Council Program offering to scale battery sales, VPP growth and larger power asset deployment  (community batteries, EV charging networks, Community Renewable Power Plans.

ShineHub launches the first online customer pre-order quoting tool for solar systems allowing consumers to design their ideal solar system online and simplifying the solar buying process. 

Game changing community solar

2023

VPP offsets 18 natural gas/diesel power plants with over 4,000 homes onboarded.

Total sites on VPP: 4524

Total capacity: 49.03 MWh

Available power: 21.67 MW

 

A major VPP player